The summer usually brings fun and enjoying moment, but it did not happen for Organic Gardening Magazine. There is no more Organic Gardening since last summer in 2014. One of the posts of Gardent Rant told his story about this popular magazine in the entire Canada into Florida. She claimed that she got a message from his friend that worked together in Garden Organic. This is happened because the boss of this magazine, Rodale, hired a new editor named James Oseland for this magazine. Then, soon he would change the whole name into Organic Life. Of course, it was surprising news for gardeners who love to read much information about gardening from this magazine.
He is Don Boekelheide as the varieties’ tester for Organic Gardening Magazine for more than ten years. If the previous concern of OG (Organic Gardening) was at garden, plants and around about this segment, now it comes with fresher and more extra spaces like cooking, houses without going away from gardening. Although they declare that OG just was rebranded, this evolution is quite disappointing for the former staffs. The formers want this magazine to give specifics information for gardening only such as advices, tips, how-to be gardener, etc.
Not a New Story
Actually, rebranding is not a new story for Organic Gardening Magazine. The friend of Don who texted him earlier, Doug, claimed that OG has 9 times rebranding before the last one including the name. The biggest one was happened in 2010 ago. From this time, OG starts to give a new page of area for their readers like lifestyle content and recipes. Some of gardeners criticized about this deviation of gardening magazine. However, they could accept it by the times. Otherwise, this magazine has many awards-winning after the story. It means that they want to give fresh air in rebranding moment that they have done and it was happening once again last year.
Once again, Don thinks that this time is too much change for Organic Gardening Magazine rather than the latest rebranding in 2010. Some of his friends who also join this work agreed his statement obviously. They do not want OG becomes casual or lifestyle magazine besides of gardening format that flowed OG name to won awards. They also concern about the gardeners who always exhausted for gardening information via Organic Gardening. He told how many changes that he passed after his father asked him to read OG in the past until he becomes the varieties’ tester and organic grower of gardening nowadays. Then, he doubts now that this magazine will offer straightforward information because of the new topics that appears in the new name.
I do agree with this organic grower about Organic Gardening magazine. OG supposes to be the real gardening magazine that focuses to give many advices for new gardeners and farmers all over the world. If they force to add some new topics, it will be understood by the readers without decreasing the gardening segments though. We know that people live in modern lifestyle these days. It will be better if they stick with their original theme as the debut of OG in 1940s ago.